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Inscentio: The Best Eco-Conscious Luxuries for Your Home


Founded in early 2020 by duo Rhianna and Josh, Inscentio is a North East based eco-friendly homeware business. With a strict no single-use plastic policy, Inscentio is committed to providing high-quality fragrance products while having the environment in mind.

Reusing and recycling are a major part of Insentio’s core values. The packaging is 100% plastic-free, as well as being biodegradable; including the labels and glitter that is used in some of the products. Recycled coffee cups also create the shredded paper included in the packaging boxes!

Concentrating on non-toxic soy wax melts, inclusive pillar candles, diffusers, room sprays and bath products, Inscentio offers something for everyone. Alongside the eco-friendly packaging, the remarkable products themselves also boast cruelty-free and vegan ingredients.

Celestial Pillar Candle

What inspired you to start Inscentio?

R – “Inscentio was born from my love of all things scented – a creative outlet to allow myself to design a unique range of long-lasting home fragrance products including wax melts, reed diffusers, and room sprays. Each scent is specially curated to ensure they provide you with the ultimate relaxing experience and differ from those readily available on the high street, as I often found those would not last as long, or have the variety of scents I was looking for!”

What attracted you to go down the eco-friendly route?

Seychelles Clamshell Wax Melt

R – “We are only given one planet, and it is our responsibility to look after it. Although Inscentio will never be able to single-handedly change the world, we can certainly make a difference. We think it is so important to be able to provide people with high-quality home luxuries whilst having a minimal impact on the environment. We also hope that by being an eco-friendly company, we can encourage others to do the same & make small changes in their day-to-day lives.”

Inscentio is eco-friendly through and through, by using UK-based suppliers for their products who also share their ethical values. The care that is taken to ensure the best possible ingredients is admirable!

Can you give some examples of achievements that you are most proud of?

R – “Inscentio has grown far more than we could have ever expected and that will forever be our proudest achievement. We have pushed through many difficulties, especially those brought on by lockdown, and come out of the other side bigger & better than ever. We turned negatives, such as a global wax shortage, into positives – releasing a whole new range of products including reed diffusers and room sprays. We have recently featured in 3 amazing magazines alongside some incredible small businesses – which is a dream come true!”

Any future goals for your business?

R – “We would love to eventually have our own brick & mortar store and are continuously working towards this.”

100% vegan and cruelty-free.

– Inscentio
Lime, Basil & Mandarin Reed Diffuser

What benefits have you found business-wise from being completely eco-friendly?

R – “We have found that being a completely eco-conscious business that we have surrounded ourselves with like-minded individuals. We absolutely love being able to work alongside other businesses, and build relationships with customers that share the same ethos and find the community so supportive – it has helped Inscentio grow massively!”

If you’re a fan of Harry Potter, you’ll love the reason behind their unique name. Inscentio’s own Rhianna is a self-declared superfan, so the name derives from the wizarding world’s spell ‘Incendio’ which is a spell to create fire. We think it’s so fitting and clever!

Zingy Avo Room Spray

Do you have any advice for current business owners who are wanting to make the change over to environmentally sustainable materials?

R – “Becoming a fully eco-friendly business is never going to be easy. The costs are high and materials are hard to source but the end results are so so worth it! Start by making small changes, for example; replace single-use plastic, make sure all packing is recyclable, reuse where possible (for example, bubble wrap!) Starting with small changes will make it easier to fully commit to the big changes!”

We quickly fell in love with Inscentio, and we know you will too! Check out their Instagram and website, and let us know your favourite product!

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